Why are all eyes on Pricing Power? Because brands with high Pricing Power can charge 13% more. And given the current financial climate and inflation, this matters more than ever.

See what global thought leader, Mary Kyriakidi has to say about the modern marketing dilemma of pricing in her latest article for Kantar.

Ever wondered what it takes to win a Lion? Or perhaps you’re just another ad nerd like me and find the case studies an incredibly entertaining read.

Either way, do yourself a favour and take some time to read the Cannes Lions Creative Strategy award papers for the 2022 winners.

The global ad industry faces a three-pronged threat to its stated ability to drive growth, warn ad effectiveness, attention and creative cut-through luminaries Peter Field, Karen Nelson-Field and Orlando Wood.

Find out what they are and what marketers can do to address it in a time when effectiveness is more important than ever.

The most valuable search engine isn't Google --- it's the one inside your head, says Jon Lombardo & Peter Weinberg of the LinkedIn Institute.

In a buying situation, we search our memories before we consult Google (or colleagues, or any other information source). Find out why we should focus less on keywords and more on making brands memorable at the point of the buying decision.

Many of the NBA teams are brimming with politics, internal rivalries, egoistic leaders, and cut-throat cultures – things that are just as common in corporate organisations and agencies.

Find out what Jennifer Fischer believes we can learn about leadership from one of the great NBA Basketball teams, the Golden State Warriors

The highest-performing teams have one thing in common: psychological safety — the belief that you won’t be punished when you make a mistake.

How do you create Psychological Safety to help your team succeed? Here’s an article from Harvard Business Review that explains how.

Attention is the most important currency of the 21st century, according to Chrissie Hanson, Global Chief Strategy Officer at OMD Worldwide.

In this great article, Chrissie outlines key findings from OMD’s recent study to understand how human attention is linked to mental availability and how it is a crucial component to brand growth and strength. She also explores how to operationalize empathy planning to drive better business outcomes.

This article by Prof. dr. Koen Pauwels is a brilliant and action-orientated summary of one of the best marketing bookings today, How Brands Grow - Part 2.

Find out how to grow your business if you’re an established brand or even just starting out.

The Creative Effectiveness Ladder identifies the six main types of effects that creative marketing produces, setting them in a hierarchy of levels from least to most commercially impactful.

You should aim to reach as high a point on the Ladder as possible. However, as campaign leads, you should aim for the Ladder level that matches the objective we’ve set for the campaign we’re embarking on.

To find out more read A Guide to Maximising Creative Effectiveness published by Cannes Lions.